Located in Dunkirk, New York, the new Wells Foods Corporation facility reflects a next-generation approach to industrial workplace design. Conceived as both a high-efficiency production center and a people-first environment, the project integrates robust manufacturing infrastructure with expansive employee amenities—all within a unified architectural language. FORM2 Architecture worked closely with the private development team to design a layout that prioritizes workflow, cleanliness, and compliance, while creating a welcoming and functional environment for the workforce. The facility includes new locker rooms, a generous employee break area, and well-equipped training spaces that support onboarding and ongoing development. Dedicated office and meeting zones are positioned for visibility and accessibility, enabling cross-functional coordination between production staff and administration. Materiality and form were selected to convey clarity and durability, with natural light and thoughtful circulation promoting well-being and efficiency. Every programmatic element—from the layout of production lines to the orientation of shared spaces—was guided by a deep understanding of industrial operations and human experience. This project embodies FORM2’s commitment to designing environments that are not only high-performing, but also respectful, inclusive, and attuned to the real needs of those who use them every day.

Set in the suburban fabric of Greece, New York, the Penn Central Senior Apartments is a 180-unit, four-story complex that provides market-rate housing for an aging population seeking comfort, accessibility, and a sense of place. The site’s adjacency to the former Hojack Line—once a vital link along the Lake Ontario Shoreline Railroad—served as a design catalyst, informing both the building’s architectural vocabulary and its narrative connection to local history. FORM2 Architecture drew from the typology of historic rail stations, incorporating gabled rooflines, material contrasts, and sheltered entry elements reminiscent of the era. These gestures ground the new construction in its regional context, while modern layouts and amenities ensure the building meets contemporary standards for senior living—prioritizing mobility, light, and social connectivity. With careful attention to massing and site orientation, the design accommodates density without overwhelming the surroundings. The result is a project that respects its past while serving the future—exemplifying FORM2’s approach to context-driven design with lasting impact.

This project for Home Instead in Rochester, NY adds 3,600 square feet of office and support space to an existing facility, enabling the home care provider to expand its administrative operations and improve logistics for its growing network of caregivers. Designed to accommodate both workspace needs and transportation-related storage, the addition reflects a strategic investment in infrastructure that directly supports care delivery. FORM2 Architecture approached the design with clarity and efficiency in mind. The expansion provides new offices, staff work areas, and support spaces that align with Home Instead’s commitment to dignity and professionalism in aging services. A dedicated storage area for transportation vehicles ensures secure, weather-protected parking and improved organization for dispatching field staff. The addition is integrated seamlessly with the existing structure, using complementary materials and massing while upgrading overall accessibility and site circulation. Thoughtful attention was paid to daylighting, acoustics, and flexibility—ensuring a productive and comfortable environment for both administrative staff and field coordinators. As with all of FORM2’s work, this addition is about more than just square footage—it’s about enabling a mission, improving the everyday experience of care teams, and supporting the long-term resilience of a community-centered organization.

Located in Greece, New York, the new West Herr Subaru dealership sets a benchmark for automotive retail design—offering a refined, high-performance environment for both customers and staff. Developed for West Herr Automotive Group, the project was conceived as more than just a place to buy a vehicle; it’s a branded experience built around clarity, comfort, and efficiency. FORM2 Architecture designed the facility with a strong emphasis on visibility and flow. The showroom features expansive glazing, clean lines, and curated material selections that reflect the Subaru brand ethos of reliability, adventure, and environmental stewardship. Customer-facing zones are welcoming and intuitive, while back-of-house service areas are optimized for function and throughput—supporting the operational precision that defines West Herr’s service model. From forecourt to service bay, every detail is aligned to support user experience, reinforce brand values, and stand up to high-traffic performance. FORM2’s design balances technical demands with a strong architectural identity—proving that commercial utility and thoughtful design are not mutually exclusive, but mutually enhancing.

Located in Syracuse, New York, this new ground-up Splash Car Wash represents another milestone in FORM2 Architecture’s long-standing relationship with a client known for operational excellence and brand consistency. The facility combines the latest in car wash technology with a streamlined architectural language that reinforces the Splash identity—bold, functional, and welcoming. Designed for visibility, flow, and service efficiency, the building’s layout ensures smooth vehicular circulation, intuitive queuing, and quick turnaround times. Interior equipment zones are optimized for maintenance access and employee workflow, while exterior treatments—consistent with the Splash brand—provide a clean, modern image that stands out in the commercial landscape. FORM2’s role extended beyond design to include site planning, permitting, and coordination with the operator’s evolving program standards. This continued collaboration has allowed each new location to build on the successes of the last, improving layout efficiencies, reinforcing brand presence, and supporting long-term operational sustainability.

Located in Perinton, New York, American Place is a comprehensive redevelopment strategy anchored by the ROC Ice Center and radiating outward to activate the surrounding area with new civic, recreational, and commercial uses. The project reimagines the site not just as a sports facility, but as a multi-generational hub—one that connects the community to its history, the Erie Canal, and each other. FORM2 Architecture’s master plan weaves together seasonal experiences: a central plaza becomes a public gathering space in summer and an outdoor skating rink in winter. A pedestrian trail leads from the heart of the development to the historic Erie Canal, lined with interpretive markers that highlight Perinton’s local and industrial heritage. New construction is organized around visibility, access, and public life, with design gestures that unify the built environment while allowing for programmatic flexibility. American Place is envisioned as a layered destination—one that feels timeless yet forward-looking, rooted in local narrative but designed to adapt and grow. This ideation phase reflects FORM2’s strength in translating complex sites into coherent, experience-rich places.

Located in Rochester’s East End, Alexander and East Apartments introduces four stories of housing over structured parking, providing much-needed urban density while maintaining sensitivity to the surrounding neighborhood. Developed for a private client, the project balances development goals with design clarity—ensuring both functionality and long-term value. FORM2 Architecture approached the design with a focus on proportion, massing, and street presence. The building’s articulated façade responds to its urban context with a rhythm that breaks down the scale, creating a more human-centered experience along the street. By placing parking below residential levels, the design maximizes the site’s use while elevating the living units—literally and experientially. The result is a durable, efficient structure that contributes to the city’s ongoing revitalization, reinforcing FORM2’s commitment to thoughtful urban integration and design that works at every scale.

Located along Dewey Avenue in Rochester, New York, this project breathes new life into a former industrial structure—recasting its robust brick façade and warehouse bones into a 30-unit HCR-funded apartment complex. FORM2 Architecture approached the building not as a blank slate, but as a textured archive—one whose irregular windows, brick detailing, and steel porches offer layers of inspiration for contemporary reinvention. The design preserves the building’s original proportions and architectural language, while introducing new systems and layouts to meet today’s residential standards. Existing openings were strategically retained or adapted to maximize natural light and ventilation. Materials and finishes inside strike a careful balance—celebrating the building’s grit while delivering warmth, comfort, and modern functionality. A standout feature is the rooftop terrace, providing residents with a rare urban amenity: an elevated, open-air space for gathering, relaxing, and enjoying skyline views. It also signals the project’s core principle—that reuse doesn’t mean compromise, but opportunity. FORM2’s approach ensures that the building’s character endures while its use evolves, offering affordable housing that is rooted in place, rich in story, and ready for the future.