2023

Located in Greece, New York, the new West Herr Subaru dealership sets a benchmark for automotive retail design—offering a refined, high-performance environment for both customers and staff. Developed for West Herr Automotive Group, the project was conceived as more than just a place to buy a vehicle; it’s a branded experience built around clarity, comfort, and efficiency.

FORM2 Architecture designed the facility with a strong emphasis on visibility and flow. The showroom features expansive glazing, clean lines, and curated material selections that reflect the Subaru brand ethos of reliability, adventure, and environmental stewardship. Customer-facing zones are welcoming and intuitive, while back-of-house service areas are optimized for function and throughput—supporting the operational precision that defines West Herr’s service model.

From forecourt to service bay, every detail is aligned to support user experience, reinforce brand values, and stand up to high-traffic performance. FORM2’s design balances technical demands with a strong architectural identity—proving that commercial utility and thoughtful design are not mutually exclusive, but mutually enhancing.